Having ignited a passionate fanbase with an electrifying first season, HBO GO wanted to maintain fan momentum for the second season of Drag Race Philippines and build anticipation for the finale through an activation.
Tapping into the Filipino Passion for Performance:
The Philippines' rich cultural history centered around pageantry fosters a love for drama, performance, and fierce competition. Drag Race Philippines brilliantly channels this energy. We wanted an activation that would invite fans to unleash their inner fierceness and celebrate the show's unique spirit.
BIG IDEA: "GOOD LUCK AT DAPAT PAKAK"
Putting a Filipino spin on RuPaul's iconic "Good luck, and don't f*ck it up," Mamwa Pao delivers her own unforgettable line before the lip syncs: "Good luck at dapat pakak!
(Translates to “Good Luck and Be Fierce!”)
ART DIRECTION
We developed a look and feel based on the retro tropical elements from show's key art. The colour palette was derived from Mamwa Pao's poster.
We developed a look and feel based on the retro tropical elements from show's key art. The colour palette was derived from Mamwa Pao's poster.
PAKAK LIP SYNC CHALLENGE
Get ready to werk! We challenged our audience to lip-sync to Boogsh!, an original song performed by the cast in Season 2 and share it with us on social media for a chance to win a spa makeover and VIP tickets to a Season 2 finale viewing party hosted by Baus Rufo and Myx Chanel, the duo behind Beke Nemen (A filipino drag podcast).
TEASER
REMINDER
WINNER ANNOUNCEMENT
Client / HBO Asia
Agency/ GOODSTUPH
Creative Group Head / Kharlal Nisha S.
Creative Director / Barny Rivera
Creative Director / Barny Rivera
Art Director / Wai Yi Lau
Copywriter / Haikal Azizi Abu Bakar
Junior Art Director / Ariel John
Junior Art Director / Ariel John
Junior Art Director Intern / Li Ting Chan
Motion Designer / Chentini Ayudya
